You know, I often watch with amusement how domainers all follow the same old formula. Overture! Number of web pages! Pagerank! Sure, all that is very important, extremely important. But, that’s not all there is. You have to think differently too. In investing, anyone who does what everyone else does will end up getting clobbered in the end (watch those overpaying on snapnames in a few years).
I look at early trends, future technologies and often buy names that have none of the traditional metrics. I can get them cheap. Hell, sometimes I am able to hand-reg a name and resell it relatively quickly for a large profit.
Here’s a case in point that just happened today: I know that Virtual Worlds, in which people actually work and play, are going to be huge. Look at SecondLife already. Lots of entrepreneurial activity going on there. So, back in July I thought up the word Virtualpreneur. I may have not been the first to think it up, but I was ready to be the first to act on it.
But it had zero OVT, was not a real word and Google Search shows exactly 25 pages that have the term on it. The tlds were available (although now I see that the .biz version is taken and I cannot remember if it was back then or not). All metrics that would steer a traditional domain name investor away from the name were in place. Well, I registered Virtualpreneur.com at for $7 at GoDaddy anyway, on the basis of my perception of the future.
Today, I got an offer for a few hundred dollars on it. I countered with $750 and the buyer immediately took it. I actually should have gone for more. But, that’s over 100 times my money in less than half a year.
I’ve done this before. It’s called thinking, not following.
So, being the virtualpreneur that I am, I immediately went and bought the remaining good TLD’s for the name.
Think. Lead. Don’t follow.
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